Photo by Aliaksei on Unsplash

I saw this morning that my friend Stephen Jenkinson has decided to withdraw from the limelight — at least for now.

I can’t say I blame him. Being troubled aloud for all those years must have taken its psychic toll.

But it got me wondering — as is my way — about the amount that’s now said online about a few subjects that continue to be launched upon their less-than-suspecting hosts, almost as if said news/information/exhortation is being said for the first time.

Why?

Or more to the point, what’s the purpose?

To influence their target market?
To change habits?
To make money?

All of these I’m sure plus a whole heap of other PR and/or marketing tactics that I can’t even begin to fathom.

For me at least, as an often grumpy old man — or at least that’s how I feel about the whole darn thing — I’m left feeling a sense of is that it?

Don’t get me wrong, I’m not down on someone who’s trying to make their self-employed way in the world, but ask yourself, truly, what does the world need right now? Does it need more (and these are examples only) meditation, mindfulness, tactics, early-morning routines, T-shirts, mugs and all the other paraphernalia that, in truth, seem more a distraction from the real deal, namely the Anthropocene?

But of course, that’s only my view.

You may love all these new life experiments. I did too but always at the back of my mind was a slight sense of hopelessness in the sense that I thought if I’ve got to keep injecting this sort of stuff into my emotional veins then it’s going to be a long old haul.

In the end, I can’t help wondering if all this sharing, exhortation and high-fiving isn’t producing more heat than light.

Take care,

— Julian

ecological pessimist — influenced by Zapffe, Benatar, Thacker